Private Design Collections
Since 2002, Excel has specialized in designing, constructing and merchandising private bedding collections for our clients. We use the best available materials in our mattresses and pillows. Our custom collections offer exclusivity and high margins.
In the fiercely competitive world of bedding sales, a private branded collection offers protection from the saturation of brands that other retailers offer. We offer a comprehensive assortment of textiles, support systems (inner spring, foam, natural latex), comfort levels ranging from ultra firm to ultra plush and finishes to achieve the desired outcome.
Depending on retail price points, gross margins can be in excess of 80%, far higher than the national brands. Commission structures can be greater as well, further motivating the RSA's to sell more higher margin product. A win-win-win; the retailer's margins increase, the RSA makes more and the customer sleeps on a better mattress.
Working closely with management, we developed the Skye by Havertys mattress collection. The line consists of three mattresses in varying levels of firmness and support that are designed to keep you cool and dry. Functionality plays an important role in all the mattress and pillows we make.
A division of C.S. Wo & Sons, SlumberWorld and Excel teamed to produce the Island Dreams line. The assortment consists of muliple comfort levels and profiles.
Plummers / Scandinavian Designs / Dania
We created the DANIA SLEEP line for this group of furniture stores. The line ranges from promotionally priced to high profile box top mattresses.